In this engaging session, Joseph Jericho, a leading expert in medical aesthetics social media marketing, will uncover the most common mistakes that businesses in the medical aesthetics industry make when using Instagram to connect with their audience. From ineffective content strategies to misaligned branding and before and after photos missteps, this lecture will highlight the pitfalls that can hinder growth. Attendees will walk away with actionable insights and proven techniques to elevate their Instagram presence, drive patient engagement, and transform social media into a powerful tool for their practice’s success.